Product Marketing Manager, Level 2
|Location:||Union City, CA|
|Benefits:||Medical, Dental, Vision, Life Insurance, LTD, 401-k with matching contribution|
|Employment Type:||Full Time|
|Department:||60200 Specialty Tables Mktg|
Requires 4-7 years of Medical Device Marketing experience with preference for Orthopedics / Trauma / Hip Replacement procedural experience. With 1-3 years P&L experience.
Bachelor's degree in Marketing, or related field required. MBA preferred.
The Product Marketing Manager provides full product and market oversight for assigned products. Responsible for strategic planning, pricing analysis, product portfolio management, competitive market analysis and budgeting. Serves as a marketing advisor providing product and market overviews, coordination of product development activities, and in-depth business case analysis/recommendations. Establishes systems, programs, policies and procedures. Develops, leads, and implements marketing programs and support to drive procedure adoption of Mizuho OSI products amongst targeted surgeons, and patient audiences. Compiles and reports on department activities and achievement of goals and objectives to higher level management.
Our ideal candidate will have excellent project management and leadership skills, be highly accountable for their productivity and focused on getting results. Key competencies include communicating clearly, concisely and persuasively through written documents as well as presenting ideas effectively one-on-one or within a group. Your decision making and problem solving skills combined with your understanding of how business works are critical to success in this role.
This PMM is responsible for the following current products as well as expansion of the line:
PROfx® - Pelvic Reconstruction Orthopedic Fracture Table
hana® - A Superior Table for Orthopedic Procedures Including Anterior Approach to Total Hip Arthroplasty (AATHA)
hanaSSXT® - The ultimate Specialty Surgery Extension for Anterior Approach Total Hip Arthroplasty (AATHA)
Mizuho OSI is a U.S. based company founded over 30 years ago and the leader in the specialty surgical table and patient positioning markets. We are part of an international company, Mizuho Ikakogyo Co., Ltd. of Japan, who has more than 90 years of proven innovation in the medical device area, making us a truly global organization.
We share a responsibility and commitment with our healthcare partners to provide cost-effective and innovative solutions that effectively meet the needs of all the surgeons who use our products.
Mizuho OSI continues to collaborate with world class surgical and patient care thought leaders to ensure our products produce the most favorable patient outcomes possible. Our extensive innovative product portfolio and extraordinary services position the company to attract and maintain long relationships with our customers.
ESSENTIAL JOB FUNCTIONS:
Understand, support and follow the Corporate Vision, Mission & Values Statements.
Support company goals and objectives.
Understand, follow and support Mizuho OSI's internal Quality System policies, procedures and work instructions including but not limited to applicable external regulations (21 Code of Federal Regulations Part 820 Quality System Regulations and applicable International Standards).
Develop/Implement/Monitor progress of a comprehensive strategic marketing plan to include measurable metrics, objectives, goals, strategies, tactics, in-depth competitive market/product analysis, and timetable. Implement both long and short-term plans. Monitor results and implement adjustments where appropriate.
Perform market trends/analysis, product pricing and promotion.
Develop, plan and implement product launches and product distribution.
Work independently and in a team environment, manage multiple projects and lead/collaborate with cross-functional teams to drive the product development process.
Interface with advertising agency to provide advertising with core brand equity, develop product/market awareness campaigns, and coordinate all key trade show marketing inputs. Ensure all POS/Marketing Materials meet company approved branding and trademark guidelines, and obtain final approval from the appropriate departments.
Responsible for developing/implementing/monitoring a marketing budget and forecast relating to assigned product portfolio, conventions and meetings, advertising/promotions, literature, etc.
Oversee the New Business Analysis Criteria Model and make recommendations for any new product, line extension, and market opportunity to the Director Marketing and other Senior Management personnel.
Train current and newly hired sales employees on marketing strategy, sales support materials, and key marketing programs to drive their Mizuho OSI business.
As the clinical interface work closely with key surgeons and product development to define market and product requirements for new products/markets needed to further enable key surgical procedures and drive procedure adoption.
Responsible for the evaluation of pricing/profitability of the assigned product portfolio, and for making recommendations for changes with justification, where required to meet the corporate goals. Submit price changes for approval by Director Marketing.
Attend and report to all meetings in assigned product/market area.
Interface with RA/QA Department where appropriate regarding product complaints and coordinate resolution.
Ensure that product line is in compliance with FDA issues in coordination with RA/QA Department.
Responsibility for the customer interface relating to product/market resolution for functional and clinical issues
Requires 30-40% travel with some weekend traveling.
The physical demands described here are representative of those that must be met by an employee to successfully perform essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Duties are performed while sitting at a desk for long periods of time. Required duties include operating a computer, reading, writing and using a telephone. Walking or standing within the office area may be required for the operation of office equipment and for attending meetings. Routine and frequent travel requires driving and sitting in a car for long periods of time. Bending, stooping and kneeling occasionally may be required. The employee may be required to lift 25 pounds. Some international travel may be required.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Job duties are performed in an office environment utilizing standard office equipment such as a computer, photocopier, and telephone. The noise level in the work environment is usually low to moderate.
MINIMUM QUALIFICATIONS - The qualifications below are the knowledge, skills, and abilities required to do this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS AND ABILITIES
Excellent Strategic Plan development and Implementation skills and experience.
Strong Analytical, Business Modeling/Analysis experience, forecasting and competitive product/market analysis skills.
Strong team building skills and demonstrated success in working in a matrix organization.
Prior responsibility for P&L. Excellent strategic business acumen skills.
Ability to maintain confidentiality of highly sensitive information.
Ability to demonstrate strategic planning techniques.
Excellent MS Office skills.
Ability to handle situations with tact and professionalism and set an excellent example and quality image to all company personnel, customers, and the public.
Ability to maintain a high level of ethics and values in performing all assigned duties.
Excellent written and verbal communication skills
Product Marketing Manager, Level 2 (specific)
Job Knowledge - Uses ability as a PMM in accordance with company policies and procedures to complete complex tasks in creative and effective ways. Utilizes analytical tools and strategic planning techniques to complete complex tasks.
Job Complexity - Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations.
Planning/ Organizing - Plans and organizes project assignments of substantial variety and complexity. Initiates or maintains schedule for projects and project milestones.
Supervision - Works under general supervision, relies on experience and judgment to plan and accomplish assigned tasks/goals. May supervise the activities of other junior level role. May determine methods and procedures on new assignments and may provide guidance to other nonexempt personnel. May lead teams in a changing environment and based on priorities.
Communication - Communicates as a specialist and/or team leader to provide leadership within the section or group. Facilitates meetings and training sessions.
EXPERIENCE/EDUCATIONRequires 4-7 years of Medical Device Marketing exp. with preference for Orthopedics / Trauma / Hip Replacement procedural experience. With 1-3 years P&L experience.
Bachelor's degree in Marketing, or related field required. MBA preferred.
At Mizuho OSI, we believe better solutions and decisions are born of diversity and are proudly an EEO/AA employer. We offer a comprehensive benefits package that includes: medical, dental, vision, life insurance, 401k with matching, educational assistance and more.
FOR OUR SERVICE MEMBERS AND VETERANS
Mizuho OSI values the service Veterans and their family members have given to our country and we support the hiring of returning Service Members and military spouses. If you are a Veteran or wounded warrior and would like assistance with the employment process at Mizuho OSI, please contact Ron Katz, PHR at (510) 429-1500 x202.
FOR PERSONS WITH DISABILITIES
If you are a person with a disability or a disabled Veteran and are applying for a job with Mizuho OSI, we would like to ensure your application process goes as smoothly as possible. If you need additional assistance, information or answers to your questions, feel free to contact Ron Katz, PHR at (510) 429-1500 x202.
MIZUHO OSI IS AN EQUAL OPPORTUNITY EMPLOYER
Mizuho OSI is an Equal Opportunity Employer and makes business decisions based on job related criteria only. Company policy prohibits unlawful discrimination based on race, color, religious creed, gender, religion, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition including genetic characteristics, sexual orientation, sexual identity, or any other consideration made unlawful by federal, state or local laws.
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